Instagram
Quick Replies
Offer tap-friendly answers inside Instagram DMs to guide conversations instantly.
Quick replies show up as pill buttons in the chat composer. Each button can optionally trigger an automatic follow-up response after the user taps it. Instagram supports up to 13 quick replies per message and 20 characters per button.
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Active templates
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Quick reply buttons
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Template slots
Quick Reply Templates
Configure keyword-triggered quick replies and optional follow-ups.
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Live PreviewTemplate 1
See how the quick reply payload will appear inside Instagram.
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Enable this template to preview the quick reply experience.
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How quick replies work
1
Keyword detected
A DM contains one of your trigger keywords.
2
Buttons sent
We send your prompt plus up to 13 quick reply buttons inside the chat.
3
Optional follow-up
When the user taps a button we can automatically send a follow-up response.